About Me.
Howdy! Thanks for making your way to my website. The best way to know me is to know the things I care deeply about. Some are career-related, some are not.
Ok, I love:
-
The city of Philadelphia (where I'm from) and its sports teams.
-
Telling stories. Whether that's with writing, photography, advertisements, it's how humans connect.
-
A bowl of ramen on a rainy afternoon.
-
Branding in all forms. Packaging design, store signage, font choice, all of it. It's the best.
-
Traveling! I've been to 28 states and 13 countries (not counting airports).
-
Photography. Capturing still milliseconds that represent large moments is so magical.
-
Talking about movies. (Letterboxd plug)
-
Creating content that makes people laugh, think, smile, or feel.
The list could go on for a while, so let's just cut it off there.
Press Clippings
People said nice stuff about work I did
Skills
Things I think I'm good at
Photography
Film or DSLR, I want to be behind the lens
Social Media Management
Building out calendars full of content that millions of people will see (hopefully)
Partnerships/Collabs
Working with other brands, finding overlap in goals, and creating content together
Video editing
Long form, short form, horizontal or vertical, I can capture, cut-up the clips, and hit export
Paid Social
Meta Certified and ready to tackle any paid social placement you can think of
Live event coverage
From music festivals to sports to Amtrak press conferences, I've been there when it's happening live
Marketing Analytics
Impressions, engagement, click-through rate — I know it and I love it
Creative direction
Providing input on campaign design, style, wording, or strategy
Work Experience
[solidcore]
Social Media Manager
Fall 2024-Present
-
Plans and creates content for Solidcore social accounts (audience of 200,000+)
-
Shoots photography and video for organic, paid, and partnership use
-
Leads social strategy for partnerships with brands like BEIS, Celsius, Tower28
-
Developed social plan for viral "Solidays" campaign in December 2024
Amtrak
Social Media Marketing Specialist
Spring 2022-Fall 2022
-
Plans and executes social media content for Amtrak's flagship social channels (audience of 1.5 million+)
-
Coordinates large-scale photoshoots with hired talent and Amtrak employees
-
Shoots and edits photos/videos for use across the company
-
Leads social collaboration efforts with external brand partners like National Park Service, Empire State Building, WMATA, USPS, NYC Tourism, STARR Restaurants, and more.
-
Viral work featured on Good Morning America, CNN, Last Week Tonight, The Morning Brew
MarketPryce
Marketing Manager
Summer 2020-Spring 2022
-
Created video, graphic and written content for social channels
-
Developed social media campaigns featuring pro and student athletes
-
Wrote copy and formatted weekly newsletter for audience of 2,000+
-
Grew Twitter following from 0 to 1,000 in one year
-
Wrote 50+ sports marketing-related blogs for company site
FOVNDRY
Marketing/Copywriting Intern
Summer 2019
-
Created video, graphic and written content for social channels
-
Developed social media campaigns featuring pro and student athletes
-
Wrote copy and formatted weekly newsletter for audience of 2,000+
-
Grew Twitter following from 0 to 1,000 in one year
-
Wrote 50+ sports marketing-related blogs for company site
WXPN 88.5
Digital Content Intern
Summer 2018
-
Worked in Adobe Creative Suite daily to create visual content
-
Scheduled posts and videos for station/World Café social media and YouTube accounts (with 100,000+ total followers)
-
Compiled marketing reach and impact metrics
-
Assisted with promotion for three-day music festival
Education
University of Maryland, College Park
-
B.A. in Communication (Public Relations focus)
-
B.A. in Government & Politics
-
Diamondback Newspaper Senior Staff Writer
-
50+ stories published
-
-
WMUC Radio host
-
Four-year campus tour guide
-
Admissions Office employee